Chairman receives new PM360 Vanguard Award, Announce New CEO

HASBROUCK HEIGHTS, N.J. SEPTEMBER 17, 2018 PM360, a publication for marketing decision makers in the pharmaceutical, biotech, and medical device industries, held its 2018 Trailblazer Awards Gala in New York City. Joshua Lapsker, Chairman of MediSolutions, was awarded the first-ever Vanguard Award. New this year, the award recognized an industry pioneer who developed a new service, strategy, product, or technology that greatly impacted the industry Joshua Lapsker, who invented the concept of advertising inside the prescription pad 35 years ago, was selected due to his sustained originality and his positive effect on the healthcare marketing business. The PM360 Trailblazer Awards have accredited outstanding achievement and innovation in healthcare marketing for almost a decade. The award finalists are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields. "To be honored with such a prestigious distinction from other leaders in the field is an…

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Virtual Reality at the NY Auto Show

By Brian Peet We in the healthcare industry have lots of concepts and ideas, and no one knows the science better than us.  But, when it comes to technology we tend to lag behind the innovators. This is primarily because the patients we treat require a level of scientific rigor not needed in the fast pace of consumer technology.  Despite the challenges with delivery and proof of concept to utilization, we do have the great benefit of learning from other industries using innovative technology. This past weekend I took such an opportunity and attended the New York International Auto Show  It was really with an eye on what I could learn in VR that I decided to attend.  Here a few thoughts and insights. First of all, nearly 25% of all vendors had some level of Virtual Reality(VR) available in their display.  What is most interesting about that fact is…

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